Privacy Policy

1. Introduction

Motor Transform ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website motor-transform.com, use our services, or engage with us in relation to auto selection services and gardening tools.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Name and contact information (email address, phone number, postal address)
• Professional information (company name, job title)
• Communication preferences
• Service requirements and preferences
• Payment and billing information

2.2 Technical Information

We automatically collect certain technical information when you visit our website:

• IP address and browser type
• Operating system and device information
• Pages visited and time spent on our website
• Referring website and search terms used
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

• Providing auto selection services and gardening tool recommendations
• Processing orders and managing customer accounts
• Communicating with you about our services and offers
• Improving our website and services
• Complying with legal obligations
• Marketing and promotional activities (with your consent)

4. Legal Basis for Processing

Under the UK GDPR, we process your personal data based on:

• Contract: To fulfill our contractual obligations to you
• Legitimate Interest: To improve our services and business operations
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We may share your personal information with:

• Service providers and business partners who assist in our operations
• Professional advisers (lawyers, accountants, consultants)
• Regulatory authorities when required by law
• Third parties in connection with business transfers or acquisitions

We do not sell your personal information to third parties for marketing purposes.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Regular security assessments
• Access controls and authentication
• Staff training on data protection

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typical retention periods include:

• Customer records: 7 years after last transaction
• Marketing communications: Until you unsubscribe
• Website analytics: 26 months

8. Your Rights

Under UK data protection law, you have the following rights:

• Access: Request copies of your personal information
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your personal information
• Restriction: Request limitation of processing
• Portability: Request transfer of your data
• Objection: Object to processing based on legitimate interests
• Withdrawal: Withdraw consent for processing

9. Cookies

Our website uses cookies to enhance your browsing experience. You can manage your cookie preferences through our cookie settings panel or your browser settings. For detailed information about our use of cookies, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. International Data Transfers

We primarily process your data within the United Kingdom. If we need to transfer your data outside the UK, we will ensure appropriate safeguards are in place to protect your information.

12. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last updated" date.

14. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

15. Complaints

If you believe we have not handled your personal information properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113
Website: ico.org.uk